Online business is a comparatively new phenomenon, nevertheless due to huge benefits associated with it, investors and entrepreneurs are coming more and more towards online business. Online business is not only safe, cheap and reliable but has an added intrinsic advantage of self marketing. Propping up of new social sites has given a new impetus to online business. Today among other things, online sales and purchases constitute a major portion of online business activity. This web based trade ranges from products as low as cookies, burgers and kids’ toys and as expensive as cars and trucks. Among online trade organizations, e-bay and Amazon are the pioneers and have earned a great name over a period of time.
E-bay was started in 1995 and since then has earned a great repute in online trade activities. Initially the site offered only goods for sale from some companies and retailers but later on added the option of putting up items for sale by individuals and thus turned into a sale and purchase site. Today e-bay covers its trade activities in more than thirty countries of the world through its own delivery offices or through agents. The items traded include electronics, technological gadgets, jewelry, cars, bikes, sports items, gymnasium machinery and other such stuff. E-bay is not only safe and reliable but also prompt in delivery and customer complaint redress. Following the example of e-bay, many websites have started their online sales and purchase business with mixed results of success and failure.
Amazon.com is yet another name in successful online business. Amazon started with books initially but today covers almost anything worth its sale in market. Ensuring safe delivery through the best courier services in the world, Amazon delivers its items almost anywhere in the globe. Although today Amazon is open to sales of electric and electronic appliances, techno gadgets, watches, high quality food items and other stuff, they still capitalize on books and e-books etc for running a successful business.
E-bay and Amazon.com are true epitomes of internet marketing and trade. Their marketing and operational patterns have a lot in common and more than anything else they have focused on business ethics; much emphasized in business schools. As a result they have been able to capture a large share in e-market along with customer satisfaction. Their success story attracted a lot of investors towards e-businesses and today one can find almost anything available with only an internet connection with a system and a valid credit card.